With the challenge from Kelly, Outerknown was created, and they started their journey.
When Outerknown began, their own friends and trusted peers from the clothing industry doubted them. 
They said consumers didn’t care enough about sustainable style to pay more. It was also challenging to find factories and material suppliers willing to go through the extra steps we required as a startup. Outerknown built an entire collection that never saw the light of day because it couldn’t deliver on their vision, but we continued to persevere until they found the right partners who believed in their mission and could deliver on their strict sustainability standards.